Front Cover
Hot Press
is a fortnightly music and politics magazine based in Dublin, Ireland founded in June 1977. The magazine has
been edited since its inception by Niall Stokes.
According to the Audit Bureau of Circulations,
it had a circulation of 19,215 during 2007. It has
won a number of PPAI Awards, including
Website of the Year (2003 & 2007), Magazine of the Year (2002) and
Publisher of the Year (2004) and has been cited by independent sources such as The Irish
Times
and the British based NME.
Rory
Gallagher featured on the cover of the first issue. The magazine
title is a play on the term "hot press", a common Irish term
referring to a domestic airing cupboard. When we first look at the
front cover of the magazine we can see that it has a young look at it and it is
a modern day magazine so it proves that it has a target audience between the
ages of early teens to late thirties possibly. However, featured in the front
cover is the band U2 which would appeal to an older audience also so they may
have an older target audience with this issue. The relationship with the reader
from the mode of address is even as Bono is the only band member looking
directly at us which makes us feel drawn more to the magazine as he is the lead
singer and front man in this band is best known artist in the band.
The magazines appearance is recognisable as it has
a signature masthead that stays the same and the large “HOT PRESS” logo at the
top of the page makes it appeal to the audience with its ongoing colour scheme
of black and gold. This helps the target audience notice the magazine and stand
out also, the magazine has a typical house style and this is obvious when
looking at the other issues of this magazine. The magazines main colours are
black, gold and white but throughout the magazines pages blue and white appear
also and this is a creative mixture of colours that will help engage the reader
to the magazine.
On the front cover the colour scheme is noticeable
as the cover lines are black and gold and they all appear to be in bold which
makes them noticeable for the reader to see what is featured in this magazine.
This magazine contains three cover lines at the top of the page and one along
the centre of the page which relates to the image that takes up at least 90% of
the magazine’s cover. U2 are a famous band and very popular around the world,
the lead singer of the band Bono is situated in front of the other band members
Larry, Edge and Adam and this is because he is the leader of the band so therefore
in front of the other band members which is eye-catching for the reader.
Within the picture there reads U2 in huge font and again portraying the colour
scheme of the magazine as the letter are in a fainted gold.
This huge font covers a part of every band member
to show they are “apart” of U2. There is
a white strap line at the bottom of the magazine cover which reads in bold gold
font “The Big Interviews” which indicates to the readers that there is more
than just one big interview with U2 but with other artists and gives the names
of these artists in the strap line also and engages them to want to read it.
The front cover contains the names of nine artists
within the cover lines and this makes the reader want to get the magazine in
order to find out more information on these artists and the magazine focuses on
the lives of the artists and not only their music.
The picture of the band has a black and white
filter which ties in with the colour of the magazine and all the band member s
are wearing black also. The issue number and date is also on the front cover of
the magazine to let the reader no how new the magazine is.
Below I have analysed the corresponding contents page to my front cover page as they are both from the same issue.
In this magazine there I a back to back contents page, the first page
read “Contents” in huge writing that takes up 50% of the page with the logo of
the magazine. The colour scheme throughout this page is light blue and white
and it contains a picture of U2 on an escalader in an airport and beside the
image reads the page number 28 with the title HIGH FLYING WORDS which contains
the interview by Olaf Tyaransen with the members of U2 on a plain to Germany.
On the other side of the
page are a number of pages within the magazine with the number on them also and
again has the light blue and white colour scheme. Underneath the pictures of
the pages in the information that these pages contain as well as other pages
numbers and their contents.
There are lots of images
on the page leaving it very accessible and shows the readers what the artist
look like that are featured inside the magazine. There is a spotty design
running through both contents pages which makes it look flattering for the
reader, the information is extremely accessible in this issue. You clearly see
the direction that they want you to read as the numbers are laid out left to
right for the reader to follow..
The images in the contents ages are images
of pages in the magazine which is helpful to the reader as they know what the
page looks like that they want to find. The font in the contents pages are big
and in capital letters. The writings colour is black, light blue and turquoise which
matches the colour scheme throughout the magazine.
Front Cover Collage
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